Zakład Usług Handlowych Robico has been in business since 1988. The brand’s mission is to create fresh, entirely natural dairy products for informed consumers.
Kefir: open
to every occasion
ATL, social media
Client: Robico
Tasks
- Developing a creative concept for a month-long regional campaign
- Designing and running a consumer promotion
Tasks
- Developing a creative concept for a month-long regional campaign
- Designing and running a consumer promotion
Kefir: open to every occasion
We designed outdoor advertising for a month-long campaign for Robico’s Kefir. Each advert drew on the character of its location, presenting Robico’s Kefir as the perfect snack for any occasion under the slogan:
“Open to…”
Billboards promoting Kefir appeared
in Warsaw, Kraków and Katowice.
#kerfie is the new selfie
The consumer promotion combined the words “selfie” and “kefir”. We created an Instagram profile for Robico to run the campaign.
The consumer promotion combined the words “selfie” and “kefir”. We created an Instagram profile for Robico to run the campaign.
Participants were asked to take a creative, funny photo of themselves with Kefir
and post it on their own Instagram profile using the campaign hashtags. Winners received blenders and Robico merchandise.
Packaging labels
We once again designed labels for Robico’s Kefir, this time to help consumers discover the competition.
Results?
37 206
organic
reach
3 992
interactions
34 824
paid reach
40 664
paid interactions
