Kefir Robico
makes a huge difference

Nationwide 360 campaign for Robico's Kefir

Client: Robico

Zakład Usług Handlowych Robico was established in 1988. The brand’s mission is to create fresh, natural dairy products for informed consumers.

Tasks

Preparing a creative concept to promote Robico’s Kefir
Selecting communication channels for the campaign
Increasing brand awareness
Strengthening the image of Robico’s Kefir in Warsaw and attracting new customers across the country

Tasks

Preparing a creative concept to promote Robico’s Kefir
Selecting communication channels for the campaign
Increasing brand awareness
Strengthening the image of Robico’s Kefir in Warsaw and attracting new customers across the country

Communication
channels

A hero with a capital R.

Live bacterial cultures, freshness, a refreshing taste and convenient packaging: these distinctive qualities of Robico’s Kefir inspired our creative concept. An illustrated key visual and humorous slogans perfectly captured the spirit of the brand.

Robico in action!

Each of the 5 adverts we produced used a metaphor to present a different benefit of Robico’s Kefir. We focused on situational humour, wordplay and comic-book-style illustrations.

Does Kefir
make a huge difference?

During the campaign, we placed codes under Kefir bottle caps that customers could use to enter a competition. Participants could choose between two tasks with different levels of difficulty: answering a creative question or completing a comic strip. The most interesting entries won Robico merchandise and bikes! The competition ran on a dedicated platform: www.kolosalnaroznica.pl

Competition labels

Although our activities were focused on Robico’s Kefir, we designed new labels for all the products of the brand.

Open to
a healthy life!

After the competition ended, the landing page became a content platform for the brand. We created a blog featuring healthy recipes using Robico’s products and tips for a healthier, more active lifestyle. We developed the content in collaboration with the Diet Map app.