Audi is one of the world's largest car manufacturers. The company is the leader in the automotive industry and its characteristic four rings are one of the most recognisable logos.
Prepare your Audi
for winter adventures
personalised video, mailing, website
Client: Audi
Tasks
- Preparing materials for a mailing campaign with a personalised video
Tasks
- Preparing materials for a mailing campaign with a personalised video
ADVANCEMENT THROUGH…
PERSONALISATION!
In cooperation with Vintom, we prepared a mailing campaign
featuring a personalised video for Audi's customers.
The aim of the campaign was to encourage the purchase of winter tyres or accessories.
A STEP-BY-STEP
MAILING CAMPAIGN
Data from Audi's customer base is used to create a personalised video.
Each customer receives an e-mail or MMS with information about the offer and a video.
There is a unique link in each e-mail that directs the user to the landing page.
The personalised video on the landing page includes details specific to each customer, such as their car model and service history.
VIDEO PERSONALISATION
A mailing campaign with personalised video combines two of the most effective marketing tools: video and personalised messaging. Video personalisation technology allows us to create not one video for 10 thousand people, but 10 thousand videos for 10 thousand people.
Using information from the database, we can identify customers' needs and tailor the offer accordingly. In the Audi video, we offered customers who had not yet changed their tyres for winter a set suited to their car model. For customers who had already changed their tyres, we offered a roof rack and bags for winter accessories.
SEE THE VIDEO
MAILING
From the very beginning of their path-to-purchase, the recipients feel that the message is addressed directly to them. As a result, a mailing campaign with personalised video achieves an open rate ten times that of a traditional mailing. The unique link included in the message leads to the landing page, where the recipient can see the video.
LANDING PAGE
On the landing page, the user can watch a personalised video featuring an offer tailored to their Audi model. The data show that video on the landing page increases conversion by 89%.
Results?
112
%Open Rate
40
%of video viewings
from the entire
mailing list
+
89
%higher conversion
when compared to
a traditional mailing
