Microsoft is one of the world's largest information technology companies, best known as the developer of MS-DOS, Microsoft Windows, and Microsoft Office software.
Microsoft Teams
animation, mailing, website
Client: Microsoft
Tasks
- Creating mailing campaign materials: a personalised video and concepts for the mailing and website
Tasks
- Creating mailing campaign materials: a personalised video and concepts for the mailing and website
TEAM SPIRIT RULES!
In cooperation with Vintom, we prepared a mailing campaign featuring a personalised video for Microsoft Office users.
Our task was to develop a concept for a personalised video that would promote Microsoft Teams to existing MS Office subscribers. The service facilitates teamwork, improves communication between team members, and supports file transfer and project management.
Personalisation technology
in traditional mailing
Data from Microsoft's customer database is used to create a personalised video.
Each customer receives an e-mail with information about the offer and a link to a video prepared specifically for them.
A unique link directs the customer to a page with an embedded player.
Personalisation technology allows us to include the customer’s data in the video.
The customer can visit Microsoft's website at any time and order the service.
VIDEO PERSONALISATION
A mailing campaign with personalised video combines two of the most effective marketing tools: video and personalised messaging. Video personalisation technology allows us to create not one video for a thousand people, but a thousand videos for a thousand people.
The personalised video for Microsoft’s clients featured Ania, a member of the MS Teams team. She addressed the recipient by name and clearly and simply presented all the features and tools available in the service.
SEE THE VIDEO
MAILING
An email campaign featuring personalised video follows the format of a traditional mailing, while making recipients feel from the outset that the offer is tailored to them. The email contains a direct message and an animated element that encourages recipients to visit the website.
The open rate in personalised video marketing increases more than ten times in comparison with a traditional mailing campaign.
LANDING PAGE
The landing page we created features an embedded player with a personalised video. Users can pause the 1.5-minute video at any time and download the software directly from Microsoft's website.
The data indicate that a personalised video on the landing page increases conversion by 86%, and the campaign itself contributes to an increase in sales. At any given time, the user can learn more about the offer or download the product directly from the website.
Results?
113
%Open Rate
43
%of video viewings
from the entire
mailing list
+
86
%higher conversion
when compared to
a traditional mailing
