Foundation for the Development of the Education System
Foundation for the Development
of the Education System
communication strategy, training
Client: Foundation for the Development of the Education System
Tasks
- Preparing a creative workshop for employees
- Developing a comprehensive social media communication strategy
- Delivering a series of tailored training sessions
Tasks
- Preparing a creative workshop for employees
- Developing a comprehensive social media communication strategy
- Delivering a series of tailored training sessions
Let's get to know each other better
The Foundation for the Development of the Education System (FRSE) coordinates over 12 projects, so getting to know its employees and their needs was essential to developing effective communication.
We began our work together with a workshop on strategy and its key elements. Each stage was followed by engaging exercises that everyone enjoyed.
During the 8-hour workshop, we created characters from newspaper cut-outs, abstract creative concepts and messaging frameworks for fictional educational institutions.
Work in full swing
The communication strategy for this client is the most comprehensive presentation we have ever worked on. It included an audit of numerous FRSE social media channels, identification of the right target audiences, examples of posts and advertising creative, a year-long media plan and even guidance on managing a team of more than ten people.
Upskilling!
The next stage of our work with FRSE involved designing and delivering two tailored training sessions. The first covered the role of advertising and how to use Facebook Ads Manager in detail. The next focused on monitoring and measuring the results of our activities. We invited experts from Brand24 and NapoleonCat to join us.
